Oh no. I think I have just inadvertently joined a cult.
It all started ion John Lewis, when I was approached to see if I wanted a free tasting session. Now I have a new Nespresso machine, and membership of the cult!
Similarities:
1. It’s a shadowy organisation that exists on the Internet. You can’t buy coffee on the high street, only the machines.
2. There’s new language to learn, that excludes outsiders- pure origin vs blend, ristretto vs lungo.
3. There are some high profile converts spreading the word – Heston Blumenthal for one.
4. am expected to send Money off to ensure my continued happiness.
5. I seem to be signing up my friends to join too.
6. There are texts to study and understand, secrets to study and learn, tasting notes of the true meaning..
7. If you research the Internet, then the organisation has been criticised for past campaigns and ventures. I think they may be in it for the money, not the coffee bean.
8. You are expected to buy the paraphernalia too, not just the machine and the coffee. For example, I can buy the “ritual” set of coffee doohickies (yes, it is the ritual range)- £25 for a water glass, £14 for a coffee spoon!
9. Did I mention there is only one true way? Nespresso cartridge only. I must turn my back on all other makes, even Illy…